SEO, PPC, Social Media – What Should You Learn First?
If you are starting your journey in digital marketing, it is best to begin with SEO , then move to social media marketing, and finally learn PPC. A strong foundation through a Digital Marketing Course in Kolkata can help you understand all three in a structured way and build a successful career. Understanding the Three Core Digital Marketing Skills What is SEO? Search Engine Optimisation (SEO) is the process of improving a website’s visibility on search engines like Google. It focuses on organic (unpaid) traffic and long-term growth. Key areas include: Keyword research On-page optimisation Technical SEO Link building SEO is the backbone of any beginner digital marketing roadmap . What is PPC? Pay-Per-Click (PPC) is a paid advertising model where you pay for each click on your ad. Platforms like Google Ads help businesses get instant visibility. Key aspects: Budget management Ad copywriting Target audience selection Conversion tracking What is Social Media Marketing? Social media marke...